Top Posts

  1. LinkedIn: Retail's Not THAT Bad (20+ Comments)
  2. LinkedIn: Welcoming Woman at the Workplace
  3. The Ultimate Ice Breakers


Disclaimer: As with most things in life, I don't know a whole lot about this but I've given it a go and it worked out for me!


A while ago I purchased shares in Brew Dog via their crowd funding platform. Thinking it was worth a punt for the rewards alone (investing more than ¿½£2000 sees you basically getting beer as a dividend) I went for it. Not only have I indulged in a range of new beers I would have never experienced it's been by far my biggest return (by money and percentage!) than anything I've held. The business just sold a stake valuing the company at around £1 BILLION. Great news. They also plan to go public in five years which will see further increases.

It's good because you can make money on companies you believe in. With typical shares I would tempted to bet on all sort of things. With seed funding (essentially all of these are relatively new businesses) I find myself putting money on the idea and the person as well as its authenticity.

So, the money is in. Now what?

Let's go for round two.

I found two major platforms to give this another punt: Seedrs (Link) and Crowd Cube (Link) and here's what I believe could be the next big thing.

Ride Link (

Ride Link is the Air BnB of car rental. There's a few inherent problems with this. First off is insurance, second is convenience and third is the future of automation.

They've already solved the first one and struck a deal with Allianz so that insurance can be incorporated into the price. It supersedes the renter's own insurance, thus keeping their no claims etc if something were to happen and the excess isn't too high (~500-750 mark). The second issue is harder - the convenience of a renters company, like Hertz and the like, is more their network of locations. You can pick it up at one airport, then drop it off at another. Equally, you feel comfortable going on a road trip and still being able to change your plans as you go along. That's what you pay the premium for. Now, ironically, not many people return cars to a different location than the one you pick it up from but the peace of mind is important. The solutions not immediately obvious to me on that one, unless you eliminate the business customer who, unsurprisingly, would give you your biggest margin. So not perfectly convinced on that point yet. Next, automation. This will remove congestion, reduce accidents and kill off the need to rent (when you can get a driverless Uber, why bother?). Here, I think that congestion will ease, but the number of cars and their use won't dramatically reduce. If the law of economy drives this then the actual demand for being driven in a car as opposed to a bus etc will sky rocket. Less accidents means lower insurance premiums, which is a bonus for this business model. Lastly, driverless Ubers. It's not here yet, maybe 5-8 years away but it will affect the business model none the less. But if you own a car and it's automated, then you will be able to lease it out to Uber whilst your sat at work. Then Uber pretty much IS Ridelink. So, I think the business model is definitely going to need to adapt over time but the economies will benefit it and it will certainly have a good run for 10-20 years until enough cars are replaced. At which point, its infrastructure will be valuable to those bigger companies to acquire and incorporate and the technology can be scaled to less developed economies.

The morality of the business certainly drove my investment as well as my own personal situation. I no longer own a car, but every so often want an insured car for a day or two to do things. Traditional renting is a pain and needs shaking up. With cars left idle over 90% of the time, this reuse of an asset is far better than piling more cars up to be driven.

Bijou Commerce UK

Bijou Commerce (

How mobile shopping should be done, beautifully, with integration to existing systems.

Bijou Commerce is a business that mobile shopping is in desperate need of. I buy most things on my mobile now, maybe you do too. Far too often, I end up giving up on a purchase half way through or just resigning myself to the fate of going to Amazon, because it just works there. Which is fine, Amazon is functional. Yet, Amazon is far from beautiful. Things like fashion items need a much more compelling platform to show the items off. The payment needs to be easy and simple and the interface needs to be clean and designed for mobile in the first place.

There's a lot of competition to achieve this.

The number one reason I invested in Bijou? Integration. This is a huge part of their USP and from previous experience this is what retailers want. Something that plugs into their current portfolio of information systems. If Bijou can pull it off, this will be big.

Hope British Fashion

Hope Fashion (

Quality, beautiful British fashion aimed at a mature female market.

This is something I've been waiting to see. M&S had this market down back in the day. The fact that Stuart Rose is an investor and supporter of the brand is the icing on the cake. The biggest pull of this investment though is just how genuine and authentic everything is. The models are ladies are stunning yet normal and just hearing them speak you know how much they care about this and getting it right.

Whether or not this is going to be the biggest return in the bunch, they truly deserve every chance to make it happen.

Juggle Jobs UK

Juggle.Jobs (

Work flexibly without compromising your career.

Although it wasn't until my second interaction with the business that I invested in it, I love just how succinct what they're trying to do is. The business is extremely scalable but more so than that is the actual impact and value it delivers for people. Particularly dedicated, passionate women who may otherwise struggle to get the right balance between work and home life or to reenter the job market after taking time off. The value to the professionals is high and the untapped performance and potential, as well as the longer term planning that it enables, is valuable to businesses.

I admire the goals of the business and their ability to very quickly gain traction with recurring monthly payments is very reassuring.

Time will tell on this one but I really hope they achieve scale because the impact this will have is very positive indeed.

Get Smooth UK Barbers

Get Smooth (

Your personal barber on demand.

Another service that I've just been waiting to discover and use. Get a quality barber come to you or your workplace with none of the hassle of finding a barbers you can trust. What really caught my attention with this one is the quality partners they've already been able to attract: Uber, Paypal etc. and the the fact that the non-executive director is Mark Russell, the managing editor of GQ Style. Now that's a good endorsement right there.

I cannot wait to see this one take off.

Top Posts

  1. LinkedIn: Retail's Not THAT Bad (20+ Comments)
  2. LinkedIn: Welcoming Woman at the Workplace
  3. The Ultimate Ice Breakers

Thanks for visiting!

James Markey

A James Paul Markey Production